Social Media Profiles For Lawyers: The Ultimate Guide
Best Practices For Law Firm Social Media Accounts
Why Social Media Profiles Matter
- How Social Media Profiles Improve Your SEO
- Cold Outreach: Better profile = better response rate
- Domain Authority: Link to your website for backlinks that boost domain authority
- Enhances SEO: More visibility in search results
- Free Advertisement: Your profiles serve as a billboard even if you don’t post on the platform
- Fraud Prevention: Reserving your name on every platform prevents others from stealing it
Headshots
- Your headshot should inspire a first impression of professionalism and build trust
- Photo should be of professional quality (no selfies or party pics)
- If you cannot design the headshot yourself in Canva, hire someone to do it for you on Fiverr
- You can use the same headshot on all of your social media profiles (branding)
- Examples: LinkedinCreator.io
Banners
- Your banner should include your tagline, website, and a call-to-action
- Choose colors that match your branding
- Tagline: what you do, who you do it for, how you do it (show people what you have to offer in less than 2 seconds)
- If you cannot design the banner yourself in Canva, hire someone to do it for you on Fiverr.
- If you hire someone to design your banner, have them include the correct sizes for all social media platforms (LinkedIn, Facebook, Twitter, YouTube).
- You can use the same banner on all of your social media profiles, but it must be the correct size – each platform uses different sizes.
- Example: LinkedIn
Google My Business Profile
- Claim your Google My Business profile ASAP
- Prevents people from stealing it
- Helps A LOT with search results
- Fill out your entire Google My Business profile
- Complete each section thoroughly
- A robust Google My Business profile is crucial to your SEO
- No profile or an incomplete profile silently kills your SEO
- What to include:
- Law Firm Name
- Website
- Practice area (use your primary practice area)
- Contact info (phone, email, address)
- ‘’Call’’ button (one-touch dial on mobile)
- Links to all social media accounts
- Business Hours
***Update the above information right away any time it changes.***
***This information should be identical everywhere on the internet (website, directories, social media, etc.)***
- Description Section
- What you do, who you do it for, how you do it
- Include keywords such as your practice areas, location, and words like ‘’lawyer’’ and ‘’law firm.’’
- Using keywords such as your practice areas and location in the description improves local SEO because it helps people find you.
- Photos
- Upload at least 10 photos of you and your law firm (the number Google currently recommends)
- All photos should be consistent with the professional appearance you want to present
- Use the best photo as your cover photo (a current, professional photo of you)
- Add a photo of your business storefront (your office) if you have one
- Services Section
- Complete the Services section of your profile thoroughly.
- Include every practice area and sub-practice area to enhance your visibility.
- Make sure that your business category (primary practice area) shows up on your Google My Business profile
- Reviews
- Google reviews are crucial to your SEO. The more 5-star reviews you have, the more relevant you are in search results.
- Ask people for reviews through Google so they show up on your Google My Business profile.
- I made the mistake of having people put reviews directly on my website. Now my testimonials are not on Google because I didn’t ask the authors to put them there.
- It’s better to put reviews on Google because it greatly enhances your SEO.
- You can display your Google reviews on your website using a widget or app or copy them to your website manually.
- Tips to get more Google reviews:
- Give cash incentives to all of your staff for collecting Google reviews
- Ask for reviews in the first person rather than the third person (leave ‘’me’’ a review vs. leave ‘’the firm’’ a review)
- Use positive framing. Explain to people that their review will help other people reach a positive resolution in their case.
- Every ‘’thank you’’ is an opportunity to ask for a review.
- Ask for reviews while on live calls, and send the link while you’re on the phone.
- Use technology to ask for reviews.
- Respond to every review within 48 hours
- Positive review = say thank you
- Negative review = say sorry and that you’d love to rectify the situation privately
- Try to get a review from every single client (often, all you need to do is ask)
LinkedIn Profile
- Your profile photo and banner should follow the guidelines in the previous section
- These are the first things people see when they visit your page and serve as a billboard
- A high-quality profile picture and banner will greatly increase your cold-connect rate on LinkedIn
- Tagline
- Your tagline appears right below your name on your LinkedIn profile
- This is probably the most important line on your entire profile
- Your tagline should clearly position you as the right choice for your customer
- The tagline should state what you do, who you do it for, and how you do it
- Be as clear and concise as possible
- Your tagline appears in every post and comment you make, so make it short and sweet
- Make sure your entire tagline fits into your posts so that everyone who sees it can read the whole thing (don’t make your tagline so long that it doesn’t fit)
- Featured Section
- Use the Featured Section to deliver free valuable tools
- Give something away for free + capture email addresses
- Putting your top posts in the featured section accomplishes nothing. You need to capture emails to get leads in your pipeline.
- The goal is for this section to collect email addresses for you while you sleep
- Business Page
- Create a business page for your law firm and link to it in your
- Fill out your business page profile completely
- You can use your logo as the profile picture and the same banner you used for your personal page
- Tagline: what you do, how you do it, who you do it for
- Take the two posts that you made for the Featured Section of your personal page and use them in the Featured Section of your business page, too
- Post them on your business page as normal posts, then pin them to the Featured Section
- Examples:
Facebook Profile
- Personal Page
- You can make this page private so no one sees it, but you have to make a profile to be able to create a business page
- Fill out all sections of your personal page completely
- Include links to your law firm’s website and social media profiles
- Include your full name so people can find you
- Bio section: what you do, who you do it for, and how you do it
- Invite all of your Facebook friends to like your business page
- Make sure you use a professional photo and business banner
- You can use the same profile photo and banner you used for LinkedIn (just make sure the banner is the correct size)
- Using the same banner and profile photo across platforms helps with branding by letting people know it’s you
- Business Page
- You can use your photo or the company logo for your profile photo
- You can use the same banner you used on LinkedIn and your personal page
- Complete all sections of your profile thoroughly
- Page name = law firm name
- It’s a good idea to include search-friendly terms like ‘’law,’’ ‘’law firm,’’ ‘’lawyer,’’ or ‘’attorney.’’
- The goal is to be easy to find in searches. Using related keywords helps people find you.
- Bio section = what you do, who you do it for, how you do it (concise, one sentence)
- Business category = your primary practice area
- Make sure your business category is displayed on your profile
- Add your website and all of your contact information (phone, email, address, hours of operation
- Include a ‘’Call Now’’ button so people can call you with one click from a mobile device
- Connect WhatsApp so people can contact you on WhatsApp with one click
- Featured section: Pin your offers to the featured section, like you did on LinkedIn
- Top of funnel offer: Free value in exchange for email address
- Bottom of funnel offer: ‘’Schedule a Free Consultation’’ or ‘’Get a Free Case Evaluation’’
- Any other offers you have (book, course, product, etc.)
- Examples: Facebook
Twitter Business Profile
- Have a Twitter profile for your business
- Should you also have a personal Twitter profile? Up to you.
- Having one will only help your SEO
- Enable public direct messaging so people can contact you
- What to include:
- Professional profile photo (can your photo or business logo)
- Banner (can use the same one as LinkedIn, Facebook, etc.)
- Fill out your profile completely
- Make sure your profile is public
- All of your contact information
- Include your location and make sure it is visible on your profile
- A link to your website (important for SEO)
- Bio: what you do, who you do it for, how you do it (+ a call to action)
- Include your business category and make sure it is visible on your profile
- Pinned post: Pin one of your offers to the top of your profile (so it’s the first post people see)
- Top of funnel offer: Free value in exchange for email address
- Bottom of funnel offer: ‘’Schedule a Free Consultation’’ or ‘’Get a Free Case Evaluation’’
- Include a call to action
- Example: Twitter
YouTube Profile
- Have a YouTube profile for your business (even if you don’t use it)
- You can use the same profile picture and banner you used for your other social media accounts
- Use your firm name as the account name
- Include the words ‘’law,’’ ‘’lawyer,’’ or ‘’law firm’’ so people can find you.
- About Section: what you do, who you do it for, how you do it (include a call to action)
- Include links to your website (most important for SEO) and social media
- Fill out your profile completely (especially contact info)
- Example: YouTube
- Have an Instagram profile for your business
- Optional: have a personal Instagram too
- Make sure your business profile is public
- Make sure your privacy settings allow public DMs
- Instagram lets you have up to 3 pinned posts
- We suggest:
- Testimonial (proof of excellence)
- Top-of-funnel offer (lead magnet)
- Bottom-of-funnel offer (free consultation or case evaluation)
- Example: Instagram
- We suggest:
Attorney Directories
- Attorney directories help your SEO by providing backlinks and better visibility in search results
- Fill out your profile completely (especially your practice areas). A robust profile helps with search results.
- Enter your complete contact information (phone number, email, physical address)
- Make sure your profile has a ‘’call’’ button and a link to your website
- We suggest creating free profiles on these attorney directories:
- Optional – create profiles on these paid attorney directories:
Business Directories
- Business directories help your SEO by providing backlinks and improving visibility in search results.
- Fill out your profile completely (especially your practice areas). A robust profile helps with search results.
- Enter your complete contact information (phone number, email, physical address)
- Make sure your profile has a ‘’call’’ button and a link to your website
- We suggest creating free profiles on these business directories:
0 Comments