Business Content Ideas for Social Media

The demand for business content never ends.  Use these prompts to come up with creative ideas for business social media posts.  Never feel stuck again.

Story Sales Ideas

1. The pain felt by your prospect (your client’s most common pain points) [sell painkillers!]
2. The solution of your service
3. Any one of your successful clients
4. Cautionary tale about a client who would have succeeded but gave up too soon
5. Why conventional solutions in your marketplace don’t work or aren’t good enough
6. One of the myths in your marketplace
7. What it feels like to overcome the problem that you solve
8. Before and after story
9. Any one of the features your service has
10. A parable that gets to the heart of the problem and the solution
11. Heaven and hell [your prospect’s life before (hell) and after (heaven) they hire you]
12. Clients’ top objections + your answers
13. Clients’ most common FAQs
14. Actionable (how to – teaching)
15. Analytical (break something down)
16. Contrarian (contrary to popular belief)
17. X vs. Y (comparing two things)
18. Present/Future (how it’s done today vs. the future)
19. Motivational (related to your sub-niche)
20. Listicle (Top 10, Top 5, 5 Best)
21. Try This Trick (impressive results + actionable advice)
22. People Often Ask Me… (common goal + crucial steps)
23. The Turning Point (conflict-background-turning point-resolution-lesson)
24. Mindset Shift (Tease revelation-life before mindset shift-life after lesson)
25. A Memorable Technique (Common struggle + technique + call to action)
26. Up Close and Personal (list of facts about your business)
27. If I Had to Start Over (proven approach and strategy)
28. Old Way vs New Way (old way + new way + bold claim)

Personal Story Prompts

Tie these real-life experiences to your business through metaphors and analogies:

Personal Topics

1. If you had to describe yourself in one sentence, what would the sentence be?  Why?
2. When you die, what do you want to be remembered for?  Why?
3. What is your favorite musical instrument and why?
4. If you could magically fix one problem in your life, what would you fix and why?
5. Describe something new that you did or learned in the past week?
6. Describe your education (past, present, plans for the future).
7. What activities do you do to relax or relieve stress?
8. What is your biggest fear?  Why?
9. Describe a time when you faced a fear and overcame it.
10. What is the best advice you’ve ever been given?
11. If you published an autobiography right now, what would the title be?
12. Describe your dream job.
13. What is the best book you’ve read recently that you would recommend to a friend?
14. Tell a story about your first car.
15. What is a popular belief that you think is false?

Activities and Routines

1. Describe your favorite activity and why you like it.
2. Describe your daily routine and why it makes you successful.
3. What is your favorite place to go for a walk?  Why?
4. What are your summer plans?  What are you most looking forward to and why?
5. Describe an experience that changed your values.
6. What’s your favorite part of your daily routine? Why?
7. Do you play a musical instrument? Have you ever wanted to learn one?
8. Do you ride a motorcycle? Have you ever ridden on one?
9. Do you collect anything?
10. What are your favorite hobbies? Why?

Past Experiences

1. One positive experience, one negative experience, one crazy experience
2. What was the most fun thing you did this weekend?  What was so fun about it?
3. What’s the most fun thing you did during a recent holiday?  Why?
4. What was your favorite activity when you were a kid?  Why
5. Have you ever been singled out in a crowd, such as at a show or other public event, for any reason whatsoever? What happened?
6. Have you ever had a memorable conversation on public transport (plane, train, bus, etc.)?
7. Have you ever had a hardship that turned out to be a blessing in disguise? What happened?
8. Did you ever get in trouble when you were a kid? What did you learn from it?
9. What’s the best surprise you’ve ever received? Why?
10. Have you ever had déjà vu? Describe the experience.
11. Describe a time when you got extremely lucky.
12. What’s the best story you have about learning how to drive?
13. What is the most unusual thing you have ever eaten?
14. What was your first job, and how did you get it?
15. Do you have any boating stories?
16. Have you ever moved? How many times? What’s your best moving story?
17. Have you ever rescued someone or been rescued?
18. Have you ever won a raffle or lottery?
19. Have you ever made a prepared speech to an audience?
20. Have you ever been on a jury?
21. What’s the bravest thing you’ve ever done?

Plants and Animals

1. If you were an animal, what animal would you be and why?
2. Do you have any pets? Have you ever had one? Describe them.
3. Have you ever planted a tree or garden?  What happened?  What did you learn from it?
4. Do you prefer cats or dogs?  Why?

People

1. If you could meet one person from a different time period, who would you meet and why?
2. If you could meet one living famous person, who would it be and why?
3. Describe the kindest and best person you’ve ever known.
4. Has any coach or teacher had a major impact on your life? How?
5. Have you ever met a celebrity? What happened?
6. Describe someone who changed your life.

Hypotheticals

1. Would you rather find your soulmate or find a billion dollars?  Why?
2. If you could travel to any place in the world, where would you travel and why?
3. If you had the attention of everyone in the whole world, what would you say and why?

Travel and Geography

1. What’s your favorite place in your town?  Why?
2. What’s your favorite place in your country?  Why?
3. What’s your favorite place in the world?  Why?
4. What is your dream vacation?
   Describe the best trip you ever went on with friends and what made it the best.
5. Have you ever lived apart from for family? Why? How was it?
6. What was the first time you visited another country?

Success and Leadership

1. What is your definition of success?  Why?
2. What do you think is the hallmark of success?  Why?
3. What is your greatest triumph?
4. Have you ever accomplished something you didn’t think you could do? What happened?
5. What’s the best piece of advice you’ve ever received? Why?
6. What’s the single best piece of advice you can offer? Why?
7. Tell about a time when you made a great comeback.
8. Describe what you think makes a good leader and why
9. What kind of a leader do you think you are and why?

Relationships

1. Describe an experience when you had to rely on a friend to accomplish something important.
2. Describe an experience when you helped a friend accomplish something important to him/her.
3. What do your father and mother do for work? How has it affected your life?
4. Do you believe in love at first sight? Tell a story about it.
5. Who was your first crush? Tell a story about it.
6. How did you meet your spouse?

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