FAQ
Frequently Asked Questions
Questions
Most Popular Questions
1) What makes Eddie Signaigo Digital different?
You have options when it comes to choosing an SEO provider. Here is what makes us different:
• No long-term contracts. We offer monthly services. Pay as you go.
• We were founded by an attorney.
• Our clients retain ownership and control of their website and all of their data.
• We measure our results with meaningful metrics (qualified leads).
• We report our results each month.
• We keep our clients updated on what we’re doing and why we’re doing it.
2) What services do you offer?
We offer a variety of services to best meet the needs of our clients:
• Blog & Newsletter Writing: We write your business’ blog or newsletter.
• Magazine & Newspaper Editorials: We write articles for your magazine or newspaper.
• E-Book & Lead Magnet Creation: We write your personal story e-book, business e-book, or lead magnet.
• Website Design & Redesign: We design or redesign your website to make it fast, sleek, and mobile-friendly.
• Local SEO: We generate leads for your business with local SEO. We’ve achieved top rankings for the most competitive keywords.
• Website Maintenance: We update and maintain your website. If anything goes wrong, we fix it.
Let’s get started today!
3) How much do your services cost?
The cost depends on the nature and scope of the project. During our Discovery Call, we will ask detailed questions to learn about your business and your goals. Once we have a clear idea of what the project entails, we will send you an itemized quote.
4) Who is on your team?
Our team is led by Founder Eddie Signaigo and CTO Deepak Wadwhani.
Eddie practiced law in San Diego for eight years before becoming a full-time SEO in 2019.
Deepak has over 20 years of experience working in the tech sector with industry giants like Qualcomm, Intuit, Microsoft, Oracle, and many more.
We have a team of roughly 50 people with expertise in SEO, web design, PPC, AI, data technology, cybersecurity, and more.
Together, we offer a one-of-a-kind service that is truly world-class.
5) Who is in your portfolio?
We do not publish our client list out of respect to client confidentiality. We do not share any of our clients’ information without their permission. As a client, you will appreciate this.
6) What's involved in SEO?
SEO is hyper-competitive and highly specialized. It’s not just about writing stuff and posting it online.
Winning at SEO requires:
•Web design (UI/UX)
•Speed and mobile functionality
•Data tracking and analysis
•Ad creation & management
•Technical updates & maintenance
•Indexing
•Cybersecurity
•Competitor research
•Content strategy
•Writing
•Editing
•Link building
•Data-based decision making
…and more.
This is more than any one person can do themselves. Great SEO requires a team of experts.
7) Do I need to hire a digital marketing agency?
Digital marketing is highly competitive. To be successful, you must be an expert in:
• Web design and UI/UX
• Researching and writing SEO
• Planning and executing ad campaigns
• Resolving technical issues
• Data tracking and analysis
• Cybersecurity
• Competitor research
…and more.
Even if you are great at all of these things, it will still be a challenge to handle all of them yourself while running a business.
Thus, it’s likely that you will need a marketing department or agency to help you.
8) What should I look for when hiring a marketing agency?
Marketing agencies are a dime-a-dozen. Many of them overpromise and underdeliver.
Great marketing agencies:
• Practice what they preach
• Have loads of industry-specific experience
• Have successful clients and case studies
• Report results clearly and transparently
• Have clear and transparent strategies
• Have been in business for years
9) How do we measure success?
We measure success by the number of qualified leads we generate for our clients each month.
We do that by tracking traffic and conversions. Traffic is the number of people who visit your site. Conversions are the number of people who contact you and become a lead.
Qualified leads are prospective clients (excludes people who contact you for other purposes).
10) What key strategies and techniques do you use?
Unlike other agencies, we track our clients’ data daily and make data-based updates. We allocate more resources to what’s working and make adjustments to what’s not. The result is higher ROI for our clients.
Other agencies use a cookie-cutter, one-size-fits-all-approach that ignores key data and results in lower ROI.
11) How long have you been in business?
Eddie Signaigo Digital has been in business since 2015.
Our Founder Eddie Signaigo has been a full-time SEO since 2019.
12) How do you communicate with us?
We communicate by phone and email. Our lines are always open. Call or email us any time for support.
We are always happy to talk about what we’re doing for our clients and the rationale behind it.
For clients who purchase SEO packages, we suggest monthly or bi-monthly phone conferences for strategic planning and reporting results.
13) How does SEO compare to pay-per-click?
14) Is there a minimum contract or commitment?
There is no minimum contract. We offer our services monthly.
However, SEO is a long game. We suggest engaging in content marketing for at least 6-12 months for best results.
15) How do you use AI?
16) How often should I post blogs?
Google loves blogs that are regularly updated. We recommend blogging at least once to twice per month – this keeps your content consistent and fresh, gives the articles time to gain traction, and also fits within your budget.